Video marketing isn’t losing any momentum as these stats show.

1. Online Video usage is on the rise.

  • 81% of businesses use video as a marketing tool.
  • 99% of those who already do use video, say they’ll continue to do so.
  • 65% of those who don’t currently use video, say they plan to start.

2. People watch a lot of video.

From the video content they watch at work, to online streaming services and beyond, video is a central part of how people receive information. The average watch was 1.5 hours with some watching more than 3 hours of video on a typical day.

3. Marketers rely on video to help them do their jobs.

Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:

  • 97% of marketers say video has helped increase user understanding of their product or service.
  • 76% say it helped them increase sales.
  • 47% say it helped them reduce support queries.
  • 76% say it helped them increase traffic.
  • 80% of marketers say video has increased dwell time on their website.
  • 95% of people have watched an explainer video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • 69% of people have been convinced to buy a piece of software or application by watching a video.
  • 85% of people say they’d like to see more video from businesses.

4. Consumers love video.

It’s probably unsurprising, but video seems to add tremendous value to our experience as customers, too …

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

5. People love to share.

There’s a popular misconception that people will generally only share frivolous, entertainment videos (cats and epic fails!) Our findings suggest that, if you create video content that your specific audience enjoys, 83% of consumers would consider sharing it with their friends. Being a business is not necessarily a disadvantage — content is king!

Are you prepared for video?

Check Out Our Video Marketing Services.

Take a look at the various types of video below to make your choice.

5 Star Review Video

Review Video

Spokesperson

Whiteboard

Kinetic Video

Script to Video

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